IM moderation policy: text, image, and voice messages

Text message moderation details

Primary label Secondary label Notes
Political content Top leader Mentions of top leader’s name (variants) and related events
Political content Core leaders Mentions of core leaders’ names (variants) and related content, mainly Mao Zedong, Deng Xiaoping, Jiang Zemin
Political content Domestic leaders Content about current and former national or ministerial-level leaders
Political content Foreign leaders Mainly leaders from North Korea and the Soviet Union
Political content Martyrs Content about martyrs who sacrificed for justice or national interests
Political content National institutions Negative remarks about national institutions
Political content Reactionary separatism Content about events, figures, or organizations advocating national division or opposing current governance
Political content Fascism Content about fascist events and figures
Political content Sensitive political events Major or severely negative events and related figures or organizations
Political content Negative events Social events that caused significant negative impact
Political content Negative comments Dissatisfaction with policies or national measures
Political content Religion Neutral content about Buddhism, Christianity, Taoism, etc.
Political content Falun Gong Content about Falun Gong figures and events
Political content Special languages Mongolian, Uyghur, Tibetan, Arabic
Political content Current affairs public opinion Quarterly public opinion hotspots
Pornography Severe sexual harassment Content depicting severe male-to-female harassment
Pornography Mild sexual harassment Content depicting mild male-to-female harassment
Pornography Implied sexual harassment Content implying male-to-female harassment, often with missing semantics or object references
Pornography Severe sexual temptation Content depicting severe female-to-male temptation
Pornography Mild sexual temptation Content depicting mild female-to-male temptation
Pornography Implied sexual temptation Content implying female-to-male temptation, often with missing semantics or object references
Pornography Pornographic jokes Jokes, boasts, or attention-seeking content with pornographic undertones
Pornography Physiological terms Medical or physiological knowledge related to sex or diseases
Pornography Maternal and child care Content describing maternal and child products or parenting knowledge
Pornography Pornographic descriptions Third-person descriptions of pornographic content, often found in novels
Abuse Severe pornographic slang Abusive language involving sexual organs or acts
Abuse Severe personal attacks Highly offensive and targeted abusive language
Abuse Mild personal attacks Targeted abusive language
Abuse Mild vulgar language Meaningless abusive language commonly used
Abuse Zuan jokes Jokes with abusive undertones but no direct targets
Violence and terrorism Terrorist organization figures Figures related to terrorist organizations
Violence and terrorism Terrorist organizations Anti-social or anti-national organizations
Violence and terrorism Terrorism Advocacy or actions causing social panic through violence
Violence and terrorism Terrorist events Events caused by terrorists that harm society
Prohibited content Prohibited items Items prohibited by law, such as drugs or weapons
Prohibited content Prohibited behaviors Illegal or immoral behaviors like suicide, self-harm, or privacy violations
Prohibited content Illegal groups Groups like gangs or pyramid schemes
Advertising Contact information Standard contact info (high accuracy strategy: QQ, WeChat, phone numbers, URLs)
Advertising Contact information Suspected contact info (high recall strategy: intercepting strings or variants in text)
Advertising Soft advertising Soft advertising content
Advertising Pornographic advertising Advertising related to pornographic services or resources
Advertising General advertising General advertising content
Advertising Traffic-directed advertising Advertising with traffic-directing language
Advertising Product advertising Content describing products
Advertising Poaching advertising Advertising targeting guild or streamer poaching
Advertising Taobao passwords, etc. Taobao passwords, etc.
High-risk accounts High-risk accounts Bot accounts inflating popularity or heat
High-risk accounts High-risk accounts Black market accounts with obvious clustering or association for advertising

Image message moderation details

Primary label Secondary label Notes
Political content Top leader Current top national leader
Political content Core leaders Past core national leaders
Political content Leaders National-level leaders
Political content Leaders Foreign leaders
Political content Leaders Leaders from Hong Kong, Macau, and Taiwan
Political content Leaders Ministerial-level leaders
Political content Martyrs Well-known martyrs
Political content Reactionary separatism Content like Taiwan independence or Tibetan independence
Political content Well-known figures Figures like Lu Xun or Yuan Longping
Political content sensitive political event Events like june 4th or Anti-extradition movement
Political content Negative events Public figures involved in drug use, prostitution, or COVID-19
Political content Religion Content related to Buddhism, Christianity, etc.
Political content Illegal groups Figures or symbols of cults
Political content Political symbols - Chinese national flag and emblem Chinese national flag and emblem
Political content Political symbols - Foreign national flags and emblems Foreign national flags and emblems
Political content Political symbols - Military uniforms Military uniforms
Political content Political symbols - Chinese maps Chinese maps
Political content Currency RMB or foreign currency
Political content Fascism Figures or symbols of fascism
Political content Falun Gong Related figures or symbols
Violence and terrorism Violent scenes - Disturbing scenes Terror, gore, nausea, burning (physiological lesions, vomit, excrement), explosions, etc.
Violence and terrorism Violent scenes - Dark anime Dark anime
Violence and terrorism Terrorist organizations - Figures Figures related to terrorist organizations
Violence and terrorism Terrorist organizations - Symbols Flags or logos of terrorist organizations
Violence and terrorism Terrorist organizations - Scenes Scenes related to terrorist organizations
Prohibited content Prohibited items Guns, knives, handcuffs, etc.
Prohibited content Prohibited behaviors Smoking
Prohibited content Gambling Gambling scenes
Prohibited content Drugs Drug use, injection, marijuana, etc.
Pornography SM Bondage, rope art, discipline, etc.
Pornography Sexual acts Sexual acts
Pornography Nudity Full nudity with three points covered
Pornography Adult toys Adult toys like vibrators
Pornography Exposed genitals Exposed three points
Child exploitation Child exploitation Exploitative animations, etc.
Advertising Product images E-commerce screenshots
Advertising Contact information WeChat, QQ, profile page screenshots, etc.
QR codes QR codes QR codes
Abuse Middle finger Gestures with abusive connotations

Voice message moderation details

After enabling IM moderation, the detailed moderation policy for voice messages is as follows:

Primary Secondary Notes
Political content Top leader Mentions of top leader’s name and related events
Political content Core leaders Mentions of core leaders’ names and related content, mainly Mao Zedong, Deng Xiaoping, Jiang Zemin
Political content Leaders Content about current and former national or ministerial-level leaders
Political content Martyrs (well-known martyrs) Content about martyrs who sacrificed for justice or national interests
Political content National institutions Content about national institutions
Political content Reactionary separatism Content about events, figures, or organizations advocating national division or opposing current governance
Political content Fascism Content about fascist events and figures
Political content Sensitive political events Major or severely negative political events and related figures or organizations
Political content Negative events Social events that caused significant negative impact
Political content Falun Gong Content about Falun Gong figures and events
Political content Illegal groups Content about pyramid schemes or small cults
Pornography Sexual harassment Content depicting male-to-female harassment
Pornography Sexual temptation Content depicting female-to-male temptation
Pornography Pornographic advertising Content related to pornographic services or resources
Pornography Pornographic jokes Jokes, boasts, or attention-seeking content with pornographic undertones
Pornography Physiological terms Medical or physiological knowledge related to sex or diseases
Pornography Maternal and child care Content describing maternal and child products or parenting knowledge
Abuse Pornographic slang Abusive language involving sexual organs or acts
Abuse Personal attacks Targeted abusive language
Advertising Contact information Contact information
Advertising Advertising content Advertising content

Can the content moderation policy be changed after selection?

When the content moderation service is activated, the default moderation policy includes illegal content, political content, pornography, and violence and terrorism to ensure compliance with national laws and message security.

Customers can also modify the default moderation policy based on their business needs.